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RadioShack at CES 2025: A New Era for the American Icon Las Vegas, NV – January 7, 2025 – RadioShack, the iconic American chain of consumer electronics stores since 1921, boldly returned to the global tech stage at CES 2025, the world’s most influential technology event, held in Las Vegas this January. RadioShack showcased 380 innovative products across categories including gaming, audio, tech accessories, power & batteries, cables, home and office solutions, and travel essentials. In May 2023, Grupo Unicomer acquired RadioShack’s brand intellectual property, intellectual property assets and domains in approximately 70 countries around the world, marking its return to the U.S. market. This milestone begins a new era that strengthens its commitment to innovation and customer service. With a proud history and a strategic vision for the future, RadioShack is reconnecting with its roots while embracing modern technology to meet the needs of today’s consumers. At CES, RadioShack presented a selection of its core and most innovative products, designed to meet the needs of modern lifestyles. Highlights included gaming equipment, audio technology such as speakers, headsets, and vintage-inspired audio, tech accessories, travel gear, health and fitness products, power solutions, and other essential gadgets for everyday use. "RadioShack has always been a pioneer in the tech space, and our return to CES marks an exciting chapter in our journey,” shared Rudy Siman, Vice-president of New Businesses, Franchises and Trade for Unicomer Group. “We are thrilled to share our latest innovations and reconnect with our customers who trust us to provide high-quality, accessible technology." As part of its re-emergence, RadioShack is committed to making technology affordable and accessible to all. Currently, the brand boasts over 500 product offerings across 17 different categories and is developing a portfolio of over 1,000 RadioShack products for the US market. Having sold more than 2 million units annually across multiple markets and with plans to double its offerings by the end of 2025, the brand affirms its trusted reputation in the tech industry. For more information on becoming a reseller, please visit our webpage www.radioshack.com/become-a-reseller. Stay updated at www.radioshack.com and follow RadioShack on Facebook, Instagram, LinkedIn, X, and TikTok. About RadioShack: RadioShack has been an iconic American chain of consumer electronics stores since 1921. For over a century, RadioShack has been the go-to destination for tech, offering a wide range of products from innovative gadgets to essential electronic components. Unicomer Group acquired the RadioShack franchise in El Salvador in January 1998, expanding the business in over 25 countries throughout Central America, South America and the Caribbean. This successful acquisition allowed RadioShack to continue its legacy as the go-to destination for consumer tech needs in every country it operates. Now, Unicomer Group continues to expand RadioShack’s global footprint and has acquired RadioShack's intellectual property assets and domains in more than 70 countries including the United States, ushering in a domestic return for the legacy brand. Currently customers can shop RadioShack’s range of products online directly at radioshack.com, Amazon, and Walmart. RadioShack also has a brick and mortar presence through their B2B channel, which is a private platform dedicated to supporting their network of resellers. The reseller partners are bringing RadioShack-branded products directly to customers in their tech stores. About Unicomer Group Unicomer Group was founded in 2000, and since then, it has established itself as a world-class and one of the most important retail business leaders in the region for household appliances, furniture, optical, motorcycles and financial services. Currently, the Group operates in 21 countries in Latin America and the Caribbean through its 25 plus commercial brands with the support of more than 13,870 staff members. The Unicomer Group commercial brands provide their clients throughout Latin America and the Caribbean with constant product innovation, in addition to financing facilities, to fulfil their wellbeing and ensuring accessibility for everyone. Financial inclusion plays a key role in Unicomer Group’s vision to generate sustainable economic growth in its operations and to offer solutions to its customers and communities. Unicomer Group is a socially responsible company, which seeks to execute actions that will benefit different communities generating social, economic, and environmental value; through a wide variety of programs that includes volunteers that engage the communities in which the company operates. The Group's history stands out for its vision, values, and constant search to satisfy each customer’s need, to positively improve their wellbeing. Unicomer Group is a company characterized by having a team of tenacious and committed staff members, who have become the fundamental pillar to the business’ success and growth in each country. For more information or media inquiries: LaRue PR RadioShack@laruepr.com |